Monday, July 20, 2015

Organ donor signature campaign by Y&R New York

In general, people don't like seeing ads, but sometimes, when companies and ad firms go out of their way to come up with creative, inspirational and clever ways to heighten awareness for their campaigns, ads can be pretty amazing. 

Take, for example, these posters Y&R developed for Long Live New York. They're simple, yet brilliant, and they appeal to their target audience's emotions. They're now in NYC subways to educate commuters about the noble act of organ donation.

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