Next time you're walking on the streets of Seoul on a rainy day, look down. You just might see some vibrant images of sea creatures on the pavement. In case you didn't know, it gets a little depressing in the South Korean capital during the monsoon season because it rains for as long as three weeks. To fight those gloomy days, PANTONE, together with a group of designers, painted the city streets with a type of paint that only shows up when it gets wet. Slippery? Not at all. The surface of the coating feels indistinguishable from the texture of the concrete.
This innovative street art is "inspired by South Korea's culture of emphasizing the importance of the flow of rivers. The water-activated murals "utilize Korea's topographical features that create a flow and puddle of rain water in every street to fill the streets with color and life."