Imagine sitting down to enjoy a bar of chocolate when all of a sudden you see one of these 'Sweet Kills' posters. They're made by Ogilvy & Mather Bangkok for the Diabetes Association of Thailand, and I think they're quite disgusting.
The campaign features different body parts covered in ghastly wounds to convey the devastating side effects of too much sugar. The twist? The blood and cuts are made out of sweets. Scroll down for more gruesome images.
[h/t: Visual News]