Tuesday, May 10, 2016

New IFAW campaign creates 3D models of endangered animals

To raise awareness about wildlife abuse and endangered species, the International Fund for Animal Welfare (IFAW) launched three striking digital illustrations in collaboration with French ad agency Young & Rubicam Paris. The visual campaign shows a 3D printer making fake animals with the following caption: "If only they were this easy to reproduce." The endangered creatures are seen midway through production, with their insides exposed from above. So simple yet with such a powerful message. 

[h/t: 3ders.org]

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