Ad firm Tribal Buenos Aires in Argentina has designed a new disposable takeout packaging for McDonald's that's made to hang from bicycle handlebars. Dubbed "McBike," the carrier is made out of cardboard and holds a burger, fries and drink. It was first introduced in Denmark, and then in Colombia. McDonald's aims to roll this concept out in Japan and the Netherlands soon. I really like the design. It's very practical.
What you see here is the hand-crafted magic of Renato Casaro, the late Italian designer who practically defined an era of cinematic cool. His work wasn't just advertising; it was art. Casaro's journey into becoming one of the most recognizable poster artists wasn't by chance; it was a pure obsession. As a kid, he was fascinated by billboards, trying to mimic the styles of Norman Rockwell and Angelo Cesselon. Think of a teen so determined that he was drawing right onto the walls of a local cinema just to snag a few free tickets. Casaro created posters for a lot of Spaghetti Westerns. His big break came with A Fistful of Dollars in 1964. The movie starred Clint Eastwood and was directed by Sergio Leone. The poster didn’t just promote the film; it helped make it a global hit. Naturally, Leone came calling again, commissioning posters for My Name Is Nobody (1973) and the epic crime saga, Once Upon a Time in America (1984). A Casaro poster is easy to spot because of his uniqu...
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