Ad firm Tribal Buenos Aires in Argentina has designed a new disposable takeout packaging for McDonald's that's made to hang from bicycle handlebars. Dubbed "McBike," the carrier is made out of cardboard and holds a burger, fries and drink. It was first introduced in Denmark, and then in Colombia. McDonald's aims to roll this concept out in Japan and the Netherlands soon. I really like the design. It's very practical.
Just discovered Gil Bruvel's art and my mind is officially blown. He turns wood into pure motion and human forms into something otherworldly. Gil's mastery of his chosen medium is undeniable. You find yourself leaning in, squinting, trying to figure out how he does it. He's a master illusionist and he challenges us to question what we see, to look beyond the obvious, and to embrace the fluidity of existence.
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