Tuesday, August 18, 2015

This is how you sell classic novels to a new generation


Not feeling drawn to that classic novel with a minimalist design on the cover? Well, the eye-catching book covers from Pulp! The Classics just might grab your attention. I saw copies of The Great Gatsby, The Picture of Dorian Gray and Wuthering Heights in a bookstore a few days ago and I just had to pick up the paperbacks for a closer look.

In a competitive book market, Pulp! The Classics is a great idea. They take some of the most famous works of literature and redesign the covers so that they look like vintage pulp novels – complete with clever strap lines, cheap-looking colored edges and fake scruff marks. Some of them even feature faces of movie stars.

The cover of their Tess of the D'Urbervilles gives us a barmaid-ish Marilyn Monroe. There's also a Colin Firth version of Mr. Darcy (Pride and Prejudice) with a cigarette hanging out of his mouth and the tagline, "Lock up your daughters…Darcy's in town!" How about a glaring, ruffed-up Mr. T as Othello? Or Richard Burton and Elizabeth Taylor as Romeo & Juliet?

Check out Pulp! The Classics' website for more. I really like the hippie Alice. 

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