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Dropbox: From cloud storage utility to creativity facilitator

Love this new Dropbox ad. The 60-second spot contains original footage shot over five and a half weeks by more than a hundred real collaborators from around the world — all brought together using the file hosting service.

Professionals featured include scientists at Imperial College London, designer Barber Osgerby, photographer Yuki Sugiura, data artist Marcin Ignac and food sculptors Bompas & Parr. The ad is directed by Johnny Kelly, who's responsible for that Coldplay Chipotle spot from 2011.

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