Wednesday, November 4, 2015

Iconic painters as product endorsers

Ad agency Leo Burnett Switzerland created these clever posters for Samsung to promote its NX Mini camera. We can see Albrecht Dürer, Frida Kahlo, and Vincent Van Gogh taking pictures of themselves, with the tagline For Self-Portraits. Not Selfies. Van Gogh's work can be seen in the background. Kahlo's plants are featured in her poster, and Dürer's prints are on a table near his window ledge.

For those not familiar with the NX Mini, the device is one of the smallest mirrorless cameras on the market today, and one of the more affordable. Despite its size, the camera boasts a large, 3-inch tilting touchscreen TFT LCD display with a 320x480 HVGA resolution. It has a 20.5 megapixel 1-inch type BSI CMOS sensor and is capable of 6 frames per second continuous shooting. Of course it features both Wi-Fi and NFC technology for easy pairing and sharing with smartphones and tablets.

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