Saturday, April 2, 2016

Here's an interesting documentary about the 501 jean


Levi's made a three-part doc about the history and cultural influence of the clothing company's iconic 501 jeans. Narrated by folk singer Ramblin' Jack Elliott, the 18-minute video tackles Levi's roots as heavy duty work apparel for cowboys, coal miners, and industrial workers; the brand's move towards style and fashion; and the company's presence in the world of counterculture.

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