PETA is at it again. The People for the Ethical Treatment of Animals launched a horrifying campaign opposing the exotic-skins industry. Working with Ogilvy & Mather Bangkok, the animal rights group set up a fake pop-up store in one of Thailand's high-end malls and gave shoppers a bloody surprise. Their reactions were caught with hidden cameras, and most of them were disgusted. Just watch the whole thing... and grab a salad.