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Showing posts with the label marketing

3M builds Rube Goldberg machine as part of its marketing campaign

This is what you get when you combine 25,000 Post-it notes, 200 pounds of steel, 75 rolls of painter's tape, 1400 hours of labor, and a muffler.

Dutch company helps people turn their windows into ads

Would you lease your window space to advertisers to make some extra cash?     A Dutch startup called Add My Window is allowing city dwellers to rent out their public facing windows to companies looking for alternative ad space. Advertisements come in the form of large stickers that get placed inside the window. The stickers provide vivid image outside but still allow some light to pass through because they contain hundreds of small holes.    According to Pop-Up City , Add My Window "allows people to register for an account via their website and list the windows which they would like to rent out. On the very same website, advertisers can have their pick of windows on which they choose to promote their business. There is an option to select the duration of time which an ad will stay up."    Sure, you'll tick off your neighbors or your landlord with these advertisements. But if you're having trouble with the rent or mortgage, A...

Pills, Potions, and Lotions

My new neighbor, Juliet, came up to me on the street yesterday while I was pushing my daughter in her stroller, and asked if we could talk. She asked me a lot of questions – where was I originally from and did I like it here and on and on – until I said why should I answer all this. "What about you?" We were standing near the front windows of a small coffee shop, so she asked me if I wanted to have a drink. She thought she had an idea I would be very interested in.    Well, since she's kinda cute and charming, I thought "Oh, why not." She might even be a good friend to have. Then we went inside the coffee shop and we both ordered iced latte. My two-year-old daughter was calm, but observant. I gave her a small cookie to keep her busy for a while, and then Juliet and I went on to discuss our little "business".    We talked about our families, the bad coffee we were drinking, and the weather. Then, just ten minutes or so later, in a strange twist of e...