Monday, July 27, 2015

HP's new spot encourages kids to pursue creativity

I was looking at this new commercial for Hewlett-Packard's Sprout when I realized it's directed by the same guy who shot the 2009 film Where the Wild Things Are

   The 60-second ad, created by 180 LA and directed by Lance Acord, is a beautiful story of creativity lost and found. Early scenes show Jane as an imaginative child and teenager, but her artistry gets worn down as she tries to cope with the demands of adulthood. Her creative spark is reignited when she sees her daughter decorating a doll—and the two begin various tasks on Sprout.

   For the unfamiliar, Sprout is an all-in-one PC with a touch-sensitive mat that acts as a second screen, and an overhead projector/camera that can scan 2D and 3D objects. You can even use a stylus to draw on the mat and move scanned images around.

   It's truly innovative. The only thing that you could say is conventional is the desktop running on a fourth-generation Intel Core i7 processor, with 1 TB of storage, an NVIDIA GeForce GT 745A graphics, and 8GB of RAM.

   Aside from the one-minute commercial, HP has also released a behind-the-scenes video showing a group of children recording the Logical Song by the English rock band Supertramp.

[h/t: Adweek]

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