Skip to main content

HP's new spot encourages kids to pursue creativity


I was looking at this new commercial for Hewlett-Packard's Sprout when I realized it's directed by the same guy who shot the 2009 film Where the Wild Things Are. 

   The 60-second ad, created by 180 LA and directed by Lance Acord, is a beautiful story of creativity lost and found. Early scenes show Jane as an imaginative child and teenager, but her artistry gets worn down as she tries to cope with the demands of adulthood. Her creative spark is reignited when she sees her daughter decorating a doll—and the two begin various tasks on Sprout.

   For the unfamiliar, Sprout is an all-in-one PC with a touch-sensitive mat that acts as a second screen, and an overhead projector/camera that can scan 2D and 3D objects. You can even use a stylus to draw on the mat and move scanned images around.

   It's truly innovative. The only thing that you could say is conventional is the desktop running on a fourth-generation Intel Core i7 processor, with 1 TB of storage, an NVIDIA GeForce GT 745A graphics, and 8GB of RAM.

   Aside from the one-minute commercial, HP has also released a behind-the-scenes video showing a group of children recording the Logical Song by the English rock band Supertramp.




[h/t: Adweek]
Labels:

Comments

Post a Comment

Popular posts from this blog

Hand-Painted Bags That Tell Your Story

  Most bags today look like they were produced by bored machines in a dimly lit factory. You can walk into any mall and find rows of identical leather (or “leather-like”) things, all claiming to express individuality. Ironically, though, they all look exactly the same. Then there’s Abby Verano . Her bags are not mere accessories; they’re declarations. Each one is hand-painted, touched by an actual human being with an imagination. Abby doesn’t just sell you something to put your wallet and smartphone in; she sells you a story, a vision, a little revolt against the tyranny of sameness.  Her tools are simple — brushes, acrylic paint, bags made from pandan leaves, and creativity. No duplicates. No clones. Just one-of-a-kind art pieces you can carry.
Post a Comment
Read more

Eagle Blue

Set to Julia Holter's This is a True Heart, Eagle Blue follows the story of a mother eagle looking to feed her young, but is lured into the town with the temptation of an easy meal.
Post a Comment
Read more

'Star Wars' cutaway illustrations by Hans Jenssen and Richard Chasemore

These illustrations by Hans Jenssen and Richard Chasemore explore the inner workings of some of the most famous Star Wars vehicles, from the AT-AT walker to the Millennium Falcon. The interesting part about these images is that they're completely hand drawn, with no help from a computer whatsoever. Prepare to marvel at these wonderful examples of sci-fi art!  [h/t: Galactic Academy ]
Post a Comment
Read more