I have a special kind of hatred for insurance companies. They control the banking industry. They own the real estate. And when they catch a virus, stock markets fall. However, I find this new ad quite charming. The 90-second spot, titled Tiny Dancer, was made by London-based communications agency Adam & Eve/DDB for John Lewis' home insurance division. Bunny May looks adorable as she dances to Elton John's classic hit. In fact, she's so cute that you could forgive her for wrecking the house.
What you see here is the hand-crafted magic of Renato Casaro, the late Italian designer who practically defined an era of cinematic cool. His work wasn't just advertising; it was art. Casaro's journey into becoming one of the most recognizable poster artists wasn't by chance; it was a pure obsession. As a kid, he was fascinated by billboards, trying to mimic the styles of Norman Rockwell and Angelo Cesselon. Think of a teen so determined that he was drawing right onto the walls of a local cinema just to snag a few free tickets. Casaro created posters for a lot of Spaghetti Westerns. His big break came with A Fistful of Dollars in 1964. The movie starred Clint Eastwood and was directed by Sergio Leone. The poster didn’t just promote the film; it helped make it a global hit. Naturally, Leone came calling again, commissioning posters for My Name Is Nobody (1973) and the epic crime saga, Once Upon a Time in America (1984). A Casaro poster is easy to spot because of his uniqu...
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