I have a special kind of hatred for insurance companies. They control the banking industry. They own the real estate. And when they catch a virus, stock markets fall. However, I find this new ad quite charming. The 90-second spot, titled Tiny Dancer, was made by London-based communications agency Adam & Eve/DDB for John Lewis' home insurance division. Bunny May looks adorable as she dances to Elton John's classic hit. In fact, she's so cute that you could forgive her for wrecking the house.
Gilbert Legrand doesn't see the world like the rest of us. You see a scrubbing brush, he sees an Apache chief. You see a a pair of scissors, he sees smooching lovers. The French artist's imagination is so wild and unrestricted that he can turn the most ordinary objects into unexpected sources of delight. I just spent half an hour lurking on his website, and you should, too.
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