Why should any fashion go to waste when it can be recycled?

Two years ago, Swedish fashion brand H&M launched a recycling campaign where they asked shoppers to donate unwanted and unused clothes, by any brand, and in return they would get a voucher. Well, that initiative has now led to Close The Loop, a new collection made from recycled clothing.

Featuring new denim styles that cater to men, women and children, each item in the collection is made of 20 percent recycled fabric and 80 percent organic cotton (although H&M promises that in the future this will be 100 percent). Check out the campaign's video below featuring punk icon Iggy Pop.

[h/t: HighSnobiety]

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Weirdly Charming

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