Skip to main content

Why should any fashion go to waste when it can be recycled?

Two years ago, Swedish fashion brand H&M launched a recycling campaign where they asked shoppers to donate unwanted and unused clothes, by any brand, and in return they would get a voucher. Well, that initiative has now led to Close The Loop, a new collection made from recycled clothing.

Featuring new denim styles that cater to men, women and children, each item in the collection is made of 20 percent recycled fabric and 80 percent organic cotton (although H&M promises that in the future this will be 100 percent). Check out the campaign's video below featuring punk icon Iggy Pop.


[h/t: HighSnobiety]

Comments

Popular posts from this blog

Photographer documents her stay at a mental hospital with haunting self-portraits

Most documentary projects about mental illness reveal someone else's behavior, but Laura Hospes took a very different approach. The Dutch photographer documented her stay at a psychiatric ward, and her raw, striking and sometimes unbearable black and white self-portraits reveal the reality of what it's like to recover from anxiety, depression and eating disorder following a suicide attempt. The project, which Laura called UCP-UMCG, (named after the hospital in which she stayed) earned her a spot on LensCulture's list of 50 best emerging photographers for 2015 in the LensCulture Emerging Talent Awards. One picture shows her staring blankly ahead while clad in a sleeveless shirt. In another, she is depicted lying on a bed, half naked. "At first, I made this complete series for myself, to deal with the difficulties and express my feelings,” she told The Mighty . "After that, I want to inspire people who are or have been in a psychiatric hospital. I want them to s...

The Adorable Sculptures of Yen Yen Lo

These images are from a series of wall sculptures created by Yen Yen Lo . Here you can see her intricately textured ceramic pieces, looking downright adorable. Yen Yen Lo's eye for the unique and whimsical is delightful. Apparently they are not intended for kids under 16. Fifteen-year-olds cannot be trusted with fragile stuff. Get them a Funko Pop instead.

Where Bad Space and Good Music Collided

My first apartment was in Malate, and calling it “small” would be generous. I lived there with two girls and one guy, and to this day, I genuinely don’t know how we all fit. It felt like a magic trick. Or a health hazard. We were a musical mess. One roommate lived and breathed ’70s classics. Another was permanently blasting Korn and Slipknot. One survived solely on cheesy love songs. And me? I was floating somewhere between new wave and folk rock, pretending that made sense. Somehow, despite the noise and the chaos, we all lived together in this weird, mismatched harmony. No murders. No lawsuits. A win, honestly. My music taste now is nothing like it was in my twenties. Not even close. But I’ll always be grateful to Jacqueline for introducing me to this song in particular. It was playing when I woke up from a very memorable sleep in 2002. I was 21, half-awake, probably confused about life, and that song stuck. It still hasn’t let go.