Why should any fashion go to waste when it can be recycled?

Two years ago, Swedish fashion brand H&M launched a recycling campaign where they asked shoppers to donate unwanted and unused clothes, by any brand, and in return they would get a voucher. Well, that initiative has now led to Close The Loop, a new collection made from recycled clothing.

Featuring new denim styles that cater to men, women and children, each item in the collection is made of 20 percent recycled fabric and 80 percent organic cotton (although H&M promises that in the future this will be 100 percent). Check out the campaign's video below featuring punk icon Iggy Pop.

[h/t: HighSnobiety]

Comments

Weirdly Charming

If you’re a fan of art that makes you do a double-take, you need to check out Richard Brener . Based in the UK, Richard is an internationally collected artist who works primarily with ink, fineliners, and gouache. When you first see his pieces, they actually look pretty playful. Then you realize the entire canvas is packed with thousands of tiny, ghost-like shapes he calls "champs." They’re all squeezed together like commuters on a rush-hour train, and the level of detail is honestly mind-blowing. Richard spends hundreds of hours drawing these little guys over and over. It’s obsessive, very intentional, and a little bit wild. The cool part is that the longer you stare, the more the vibe shifts. Check out more photos below:

Organ donor signature campaign by Y&R New York

In general, people don't like seeing ads, but sometimes, when companies and ad firms go out of their way to come up with creative, inspirational and clever ways to heighten awareness for their campaigns, ads can be pretty amazing. Take, for example, these posters Y&R developed for Long Live New York . They're simple, yet brilliant, and they appeal to their target audience's emotions. They're now in NYC subways to educate commuters about the noble act of organ donation. [h/t: The Inspiration Room ]

These master glassblowers make the difficult look easy

I've never seen Glas before and I'm absolutely delighted that Aeon Magazine uploaded the short doc on its Vimeo channel . Directed by Bert Haanstra, the 10-minute film about glass making won an Oscar for Best Short Documentary in 1959. "[ Glas ] contrasts the production of hand made crystal from the Royal Leerdam Glass Factory with automated bottle making machines in the Netherlands. An industrial film with a bebop heart, its lyrical use of light and sound still looks and sounds fabulous, nearly 60 years after it was made."

finding cain

Search This Blog