Monday, March 7, 2016

University Of Moncton's kissing ad just won an award and is being credited for increased registration


Last year, this advertisement for Canada's University of Moncton went viral and generated a passionate debate over its appropriateness. Some said the recruitment ad was "pathetic" and "similar to a beer commercial", while others praised it for being "smart, sexy and fun." But aside from the controversy, the 30-second spot did wonders for the school. It boosted applications and just won an award for best higher ed recruitment video. Yes, sex even sells education.

[h/t: Adweek]

No comments:

Post a Comment