University Of Moncton's kissing ad just won an award and is being credited for increased registration

Last year, this advertisement for Canada's University of Moncton went viral and generated a passionate debate over its appropriateness. Some said the recruitment ad was "pathetic" and "similar to a beer commercial", while others praised it for being "smart, sexy and fun." But aside from the controversy, the 30-second spot did wonders for the school. It boosted applications and just won an award for best higher ed recruitment video. Yes, sex even sells education.

[h/t: Adweek]

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