Skip to main content

University Of Moncton's kissing ad just won an award and is being credited for increased registration


Last year, this advertisement for Canada's University of Moncton went viral and generated a passionate debate over its appropriateness. Some said the recruitment ad was "pathetic" and "similar to a beer commercial", while others praised it for being "smart, sexy and fun." But aside from the controversy, the 30-second spot did wonders for the school. It boosted applications and just won an award for best higher ed recruitment video. Yes, sex even sells education.

[h/t: Adweek]

Comments

Popular posts from this blog

Of birds and tats

Larry Bird really doesn't like that mural of him which featured the three-time NBA MVP in a blue Indiana State jersey with tattoos all over his body. "The Great White Hope" is now trying to get it altered, and had his reps reach out to graffiti and street artist Jules Muck to do so. As WISH reports , soon after Jules completed the piece, she was contacted by Larry's lawyer asking her to do something about it, "citing unauthorized promotional value to her brand" and to the six trademarks owned by the 62-year-old former Celtics star. Larry's issue with the artwork was the tarnishing of his image and his 'brand' by affixing tats to his face, arms and neck. Jules meanwhile, said she never intended to offend the basketball legend. The image that inspired the mural came from the November 1977 Sports Illustrated cover story in which Larry was referred to as "College Basketball's Secret Weapon."

Check out this insane music box powered by 2,000 marbles

The brainchild of Swedish musician Martin Molin, the Wintergartan Marble Machine , is a bizarre music box that allows the user to play tunes using a hand crank and 2,000 steel marbles. The Rube Goldberg'esque contraption features a vibraphone, bass, drums, cymbals and other instruments that play a score programmed into a 32 bar loop comprised of LEGO Technic parts. It's mesmerizing, and you can watch how they built it over here . [h/t: MailOnline ]

Feast your eyes on Liz Collini's amazing chalk typography

Liz Collini is an English typography artist known for her stunning hand-lettered chalk texts based on the style of mechanical blueprints. Her work has been widely exhibited in the UK and in other countries, including Portugal, France, Italy, Finland, the US and Japan. Liz says, "There are gaps and overlaps between reading and viewing, text and image, the hand and the machine. I try to create breathing spaces in which we can pause and look back at language." If you're a detail junkie you'll definitely enjoy a visit to her website . I couldn't quit staring at them. [h/t: My Modern Met ]