Skip to main content

University Of Moncton's kissing ad just won an award and is being credited for increased registration


Last year, this advertisement for Canada's University of Moncton went viral and generated a passionate debate over its appropriateness. Some said the recruitment ad was "pathetic" and "similar to a beer commercial", while others praised it for being "smart, sexy and fun." But aside from the controversy, the 30-second spot did wonders for the school. It boosted applications and just won an award for best higher ed recruitment video. Yes, sex even sells education.

[h/t: Adweek]

Comments

Popular posts from this blog

'Women of the Future,' according to vintage trading cards

Firefighter In 1902, French artist Albert Bergeret printed this set of trading cards depicting women and their futuristic occupations as firefighters, politicians, soldiers, lawyers, and journalists. Titled Women of the Future , these collectibles were released primarily for the boys, that's why many of these outfits fall more on the side of post-Victorian pin-up calendar than professional attire. General Marine Journalist Artist [h/t: Dangerous Minds ]

Thai artist paints on mosquito nets

I find them quite intriguing, these ghostly portraits that Uttaporn Nimmalaikaew paints on mosquito nets. His creations look like a hologram, changing form depending on where the viewer stands. Overall, they're gloomy, haunting, and endlessly fascinating. I could stare at them for ages. [h/t: Colossal ]

Urs Fischer creates candle sculpture of Leonardo DiCaprio and his parents

Some sculptures are built from stone and are meant to be as permanent as possible. Others are made to be deliberately short-lived, like this monumental art piece by Urs Fisher . His latest wax figure, Leo (George & Irmelin) , depicts Leonardo DiCaprio with his parents. Presented at the Gagosian Gallery, Paris , the sculpture is composed of a double portrait of the Hollywood actor. One portrays him talking to his dad, who is standing separately, and the other—which is linked to the first like a conjoined twin—portrays him hugging his mom, both of them smiling. The Swiss artist began to create candle sculptures in the early 2000s. Last year, he made a larger-than-life-size wax figure depicting Russian art collector and founder of the Garage Museum of Contemporary Art in Moscow, Dasha Zhukova. As with all of Fischer's candle sculptures, Leo (George & Irmelin) will melt slowly over the course of the exhibition, a poetic and visual reminder of the mortality we all mus...