Skip to main content

LEGO plans to go green


Everyone loves LEGO. But we know full well that LEGO's products are made of one of the most environmentally unfriendly materials – plastic. Now the Danish company has decided to go green, and has pledged to invest $150 million to find a more sustainable and eco-friendly material for its toys.

   "Our mission is to inspire and develop the builders of tomorrow. We believe that our main contribution to this is through the creative play experiences we provide to children," LEGO Group owner Kjeld Kirk Kristiansen said in a statement. "The investment announced is a testament to our continued ambition to leave a positive impact on the planet, which future generations will inherit."

   Last year alone, more than 60 billion LEGO pieces were made, and every year the company uses approximately 6,000 tons of plastic made from acrylonitrile butadiene styrene (ABS), the same material used since 1963.

   LEGO plans to recruit more than 100 specialists in the coming years as it works toward making the company more eco-friendly by 2030.

Comments

Popular posts from this blog

The Adorable Sculptures of Yen Yen Lo

These images are from a series of wall sculptures created by Yen Yen Lo . Here you can see her intricately textured ceramic pieces, looking downright adorable. Yen Yen Lo's eye for the unique and whimsical is delightful. Apparently they are not intended for kids under 16. Fifteen-year-olds cannot be trusted with fragile stuff. Get them a Funko Pop instead.

James DeRosso's ceramic monsters

I really like these whimsical ceramic creatures by James DeRosso. Yes, they have bulging eyes and toothy grins, but they're not scary at all. The Portland-based artist started making cute monsters while he was a student to jokingly create gargoyle-like guardians for the kiln. After other students kept taking his quirky little figures, he realized there was a market for them. "I'm enjoying the whole monster making niche," James says. "It's amazingly gratifying to be doing ceramics full time and especially to be a teacher introducing kids to the joy of clay." Be sure to visit his website and like his Facebook page for the latest monster news.

Acorn-shaped meditation pod

Created by LFZ Studio , this giant acorn in France is a cool space to escape the digital deluge. For some, the wooden pod is a temporary escape from reality. For others, it’s a nice place to take a nap. And for a select few, it’s a nerve-wracking dive into claustrophobia. The pod blends perfectly with the forest and the gentle rustling of leaves and the distant chirping of birds create a natural soundtrack for meditation. In this sanctuary, time seems to slow down, allowing for a deeper connection with oneself and nature. |h/t: Design Boom |