French supermarket promotes 'ugly' fruits and vegetables to reduce food waste

When was the last time you bought a weird-shaped fruit or veggie? A disfigured eggplant, a gnarled carrot, a hideous orange, or a deformed apple? You probably have a hard time remembering because growers usually throw out any misshapen produce, since grocery stores only want flawless (or almost flawless) crops. If there are lumps, bruises, or other deformities, retailers are likely to reject them.

To raise awareness against food waste, Marcel Paris introduced a brilliant ad campaign called the Inglorious Fruits and Vegetables. The agency created these posters for Intermarche, France's third largest supermarket chain, to inform people that though these foods might by ugly, they are as good as any others.