Skip to main content

This brilliant ad campaign uses sculptures of kids made from books to recruit librarians


As we all know, the number of certified librarians have dropped dramatically over the past years, and the Japanese government, specifically Yokohama, is doing something to bring them back in to schools as facilitators of knowledge and growth. 

   The Yokohama City Board of Education worked with a Dentsu Tokyo creative team for this brilliant campaign, which was launched earlier this year. Education is what is going to close the poverty gap and I believe that we need more ads like these.

   "Pass on the joy of reading. We require Librarians."

Labels:

Comments

Post a Comment

Popular posts from this blog

Enigmatic Shapes and Psychedelic Patterns

To say that I love Sanagi 's work is an understatement. Looking at her art feels sort of therapeutic, and I find her drawings refreshingly intricate. They're trippy, psychedelic, and resemble something that you might see under a microscope. Not much is Googleable about Sanagi, but that's fine. There aren't many artists these days that still pull off the whole mysterious vibe, so I commend her for that. By the way... they're all hand-drawn with pen and ink.
Post a Comment
Read more

The Adorable Sculptures of Yen Yen Lo

These images are from a series of wall sculptures created by Yen Yen Lo . Here you can see her intricately textured ceramic pieces, looking downright adorable. Yen Yen Lo's eye for the unique and whimsical is delightful. Apparently they are not intended for kids under 16. Fifteen-year-olds cannot be trusted with fragile stuff. Get them a Funko Pop instead.
Post a Comment
Read more

James DeRosso's ceramic monsters

I really like these whimsical ceramic creatures by James DeRosso. Yes, they have bulging eyes and toothy grins, but they're not scary at all. The Portland-based artist started making cute monsters while he was a student to jokingly create gargoyle-like guardians for the kiln. After other students kept taking his quirky little figures, he realized there was a market for them. "I'm enjoying the whole monster making niche," James says. "It's amazingly gratifying to be doing ceramics full time and especially to be a teacher introducing kids to the joy of clay." Be sure to visit his website and like his Facebook page for the latest monster news.
1 comment
Read more