When it's warm and sunny, my daughter wants fried chicken. When it's cold and rainy, she wants fried chicken. But would she ever try one of these?
In a partnership with Beyond Meat, KFC is launching a plant-based, chicken substitute (available in nuggets or boneless wings) at one of its Atlanta stores starting Tuesday. Customers will get a free sample of the faux meat when they buy something that day, and the restaurant will ask for their feedback. Depending on customer response, the fast food giant will decide how to move forward with the product for "a broader test or potential national rollout".
Beyond Meat has teamed up with several fast food chains, including Carls Jr. and Subway, to provide plant-based meat options. Rival company Impossible Foods has options at Burger King, Little Caesars, and Red Robin, among others.
It looks like chicken, it smells like chicken, it tastes like chicken and it cooks like chicken, but hardcore real meat lovers may find KFC's new product a bit off-putting.
In a partnership with Beyond Meat, KFC is launching a plant-based, chicken substitute (available in nuggets or boneless wings) at one of its Atlanta stores starting Tuesday. Customers will get a free sample of the faux meat when they buy something that day, and the restaurant will ask for their feedback. Depending on customer response, the fast food giant will decide how to move forward with the product for "a broader test or potential national rollout".
Beyond Meat has teamed up with several fast food chains, including Carls Jr. and Subway, to provide plant-based meat options. Rival company Impossible Foods has options at Burger King, Little Caesars, and Red Robin, among others.
It looks like chicken, it smells like chicken, it tastes like chicken and it cooks like chicken, but hardcore real meat lovers may find KFC's new product a bit off-putting.
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