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When was your last eye test?

Loving these digital posters from EyeHealth1st.



Aimed at middle-aged people in Australia, the "Look Deeper" campaign was launched to reduce the alarming incidence of blindness and vision loss. It featured a hard hitting image of an "eyesberg" with the tagline "Eye disease. There's a lot you don't see."

An initiative of MyHealth1st, EyeHealth1st's aim is to create better awareness around the significance of regular eye health checks and early detection. It is the largest online directory for optometrists in Australia with a mission to end preventable blindness.

Kudos to Messy Design for their ground-breaking ideas!
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