While ridiculous in some ways, the Hövding bicycle collar is quite practical

Swedish company Hövding has released its third generation wearable airbag for cyclists dubbed as the 'world's safest' bike helmet. Just like the previous models, it's worn around the neck like a collar and protects the head in event of a crash, just like a car airbag. Here's how it works in slow motion:

Hövding 3, the company claims, is easier to use, adjustable, Bluetooth-ready and 8x safer than a normal helmet. The latest version comes equipped with a newly upgraded battery that lasts up to 15 hours and its very own app. This can tell you how much juice you have left and it can also call emergency contacts in the event of an accident.

Would you pay 299 euros for this wearable airbag?

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