Everyone loves LEGO. But we know full well that LEGO's products are made of one of the most environmentally unfriendly materials – plastic. Now the Danish company has decided to go green, and has pledged to invest $150 million to find a more sustainable and eco-friendly material for its toys.
"Our mission is to inspire and develop the builders of tomorrow. We believe that our main contribution to this is through the creative play experiences we provide to children," LEGO Group owner Kjeld Kirk Kristiansen said in a statement. "The investment announced is a testament to our continued ambition to leave a positive impact on the planet, which future generations will inherit."
Last year alone, more than 60 billion LEGO pieces were made, and every year the company uses approximately 6,000 tons of plastic made from acrylonitrile butadiene styrene (ABS), the same material used since 1963.
LEGO plans to recruit more than 100 specialists in the coming years as it works toward making the company more eco-friendly by 2030.